Major Advertising Campaign Mokate Cappuccino 2025

In 2025 MOKATE celebrates its 35th anniversary. We celebrate this exceptional anniversary returning to our roots – Mokate Cappuccino. A nationwide campaign is being launched, with the innovative line of the cult product: Mokate Cappuccino ZERO – without added sugar as the lead. The campaign is addressed to not only regular, loyal customers, but also to young consumers – the next generations of enthusiasts of MOKATE hot beverages.

Mokate Cappuccino ZERO: a new take on the icon in the world of hot beverages

A creamy beverage with velvety foam that changed the coffee drinking habits of Poles – this is the success story of MOKATE, initiated 35 years ago by Teresa Mokrysz. Mokate Cappuccino has become a permanent fixture in the homes of many Poles, who – in times of systemic transformation – began to develop new consumption habits.

Now, following current trends, MOKATE aims to refresh, rebuild and strengthen this brand.

“Mokate Cappuccino ZERO without added sugar is a response to the expectations of the modern consumer, who not only cares about exceptional taste, but also about simple, good composition. This is a brand that will also appeal to lovers of tradition: the new version of this hot beverage retains all the advantages of the original, including ease of preparation and fluffy foam,” explains PhD Adam Mokrysz, CEO of MOKATE Group.

“A short list of ingredients, stevia instead of sugar, fibre, and four indulgent flavours: Raspberry & Coconut, Vanilla-Cream, Chocolate-Caramel, and Bourbon Vanilla. We are raising the Mokate Cappuccino experience, known to the customers for more than three decades, to a completely new level,” adds PhD Katarzyna Mokrysz, General Manager of MOKATE Group.

Mokate Cappuccino: 360° campaign

The Cappuccino campaign will be carried out in a 360° model – taking into account traditional, digital and outdoor media. The aim is to go beyond rebuilding and strengthening brand awareness. MOKATE Group also plans to increase the engagement and loyalty of the existing customers and to reach new target groups – especially younger consumers. Communication will be carried out primarily via:

· TV and radio advertisements – aimed primarily at the existing target groups, mainly Generation X and BB, focused on strengthening brand loyalty and reminding them about iconic MOKATE products;

· digital channels (including social media) – this will enable the expansion of reach and attracting younger consumers, belonging to generations Y and Z.

The new Mokate Cappuccino ZERO line will also be promoted in outdoor campaigns and through a wide range of POS materials. The following are planned as well:

· interactive competitions with prizes on social media – for consumers;

· cooperation with influencers.

The Mokate Cappuccino campaign will run from March to December 2025, after which it will enter another stage. “Mokate Cappuccino ZERO without added sugar is a tribute to the past and a bridge leading us to the future. We believe that we have a lot more than another 35 years of innovation ahead of us,” sums up PhD Adam Mokrysz