Mokate Cappuccino Campaign Flight II
The Mokate Cappuccino campaign is gaining momentum – another flight awaits
We’re excited to announce that, following the success of the first phase of the Mokate Cappuccino campaign, we’re moving forward to expand and strengthen its presence across key communication channels.
Our objective is not only to reinforce our current market position but also to engage younger consumer groups and rebuild brand awareness.
Main objectives of the campaign:
- Increasing the engagement and loyalty of our customers
- Reaching younger consumers (age groups 16-34)
- Strengthening brand awareness
- Presentation of refreshed design and new products
What’s waiting for us in the next flight of the campaign?
- TV campaign
- Duration: 15.09-30.09.2025; 03.11-30.11.2025.
- Mix of sponsorship and TV spots (40% sponsorship, 60% TV spots).
- 10% of the budget allocated to VOD.
- Digital Marketing
- Activities aimed mainly at women in two age groups: 16-34 and 35-64.
- Advertising on platforms such as YouTube, TikTok, Facebook and on websites and apps.
- Social Media
- Cooperation with micro-influencers, organizing and shipping creative parcels.
- Events
- Active participation in industry and consumer events, during which we actively promote Mokate Cappuccino, including Mokate Cappuccino ZERO.
- Outdoor campaign: large-format advertising in Katowice
- Objective: strengthening brand recognition, building reach through direct contact with consumers in urban spaces.
- Sales Team Support
- Additional budget for commercial activities, comprehensive POS materials as well as additional displays and promotional zones in key retail chains.
- Option to organize marketing activities with business partners.
- Active promotion of Mokate Cappuccino ZERO
- Presence in key titles of trade and consumer press
- Product with no added sugar, available in four flavours: Raspberry and Coconut, Chocolate and Caramel, Vanilla and Cream, Vanilla Bourbon.
Summary of the first flight (March&April 2025):
- Television – the combination of spots and sponsorship gave us a leading position in the category, both in terms of GP shares and 30″ GRP. Mokate was the only brand in the category that combined sponsorship and TV spots, which distinguished our communication and increased its reach.
- Digital – we achieved an average of 102% of our media target, with a CTR of 0.33% demonstrating high user engagement. The video spots were eagerly viewed and clicked on, which represents an excellent outcome for an image campaign.
These results confirm that the new line Mokate Cappuccino ZERO perfectly meets consumer expectations – especially among younger age groups – and has great potential for further growth. The second flight aims to reinforce this impact and reach even more new audiences.
Thank you for your commitment so far and for being a part of this journey – we have an exciting time ahead of us!