Mokate presents King Cao Drink – a new product for the younger consumer with the character of the animated film “Madagascar”
Mokate, a leader in the instant beverage market, introduces a novelty aimed at the youngest consumers to its offer – King Cao Drink. This is an innovative product in the category of instant cocoa beverages, which combines delicious taste, nutritional value and attractive graphic design under the DreamWorks Madagascar license.
The new product is in line with the growing trend of creating functional beverages for children. King Cao Drink is a full-flavored cocoa with the addition of 12 essential vitamins, supporting the development and immunity of children and adolescents. The product was developed with everyday routine in mind – ideal both as a breakfast drink and a warm snack.
Animation that catches the eye – Alex from “Madagascar” on the front
The packaging features the charismatic character of a well-known and popular animation – Alex the lion from “Madagascar”. Its presence on the front draws children’s attention and builds an emotional bond with the brand, increasing the attractiveness of the product.
Key product features:
• Delicious instant cocoa – ideal hot or cold
• Enriches the daily diet of children with 12 vitamins
• Licensed graphic design – Alex from “Madagascar”
• A product that fits into the fun & functional food trend
• Suitable for retail, including the modern channel and convenience chains
Strategic importance in the Mokate portfolio
King Cao Drink is an important step in the further development of Mokate’s offer in the children’s product segment. The brand focuses on products that not only taste good, but also communicate educational and health values. Cocoa fits into the needs of modern parents – looking for safe, quality products for their children, while attracting young recipients with a fun and familiar license.
King Cao Drink by Mokate is a perfect combination of nutritional value, fun and marketing power of the license – a product that has the potential to become a hit in the category of children’s instant drinks.
