Kaboom Shake by Mokate – a hot new product on the instant beverage market featuring the characters from “Penguins of Madagascar”!
Mokate, one of the leaders in the instant product category in Central and Eastern Europe, proudly presents its latest product innovation – Kaboom Shake. This extraordinary line of shakes not only revolutionizes taste, but also constitutes a powerful example of using the iconic animation license – “Penguins of Madagascar” – to effectively attract the attention of our youngest consumers, but not only.
Kaboom Shake is a modern proposition in the Mokate portfolio, combining attractive packaging design, energetic communication and a surprising sensory layer. The key distinguishing feature of the shakes is the addition of popping sugar, which creates a fizzy explosion sensation with each sip – just like the plot in your favourite animated film! Kaboom Shake not only provides a moment of refreshment, but also a fun experience that engages the senses and builds an emotional bond with the brand.
Three flavour explosions – something for every adventure fan.
In response to the diverse preferences of young consumers, but also adult connoisseurs, the Kaboom Shake line has been developed in three distinct flavour variants:
• Tropical – an energizing combination of exotic dragon fruit with juicy cherry, creating an intense, slightly sour flavour composition;
• Exotic – an exotic blend of banana, kiwi and passion fruit, which delights with sweetness and freshness;
• Tutti-Frutti – a classic combination of orange, mango and pineapple – colourful and full of sunshine.
Each shake is characterized by a creamy consistency, naturally fruity aroma and dynamic graphics. This is a real “kaboom” in the category of milk shakes!
Strong license + expressive product = successful sales
The choice of the ”Penguins of Madagascar” license was not a coincidence – the film has been greatly appreciated by children and teenagers for years, and its characters – Skipper, Kowalski, Rico and Private – are a guarantee of smiles and energy. Kaboom Shake packaging attracts attention with its dynamic graphic design and consistent visual identification, which significantly increases its shelf potential in the modern trade channels.
Strategic category expansion for Mokate
The introduction of Kaboom Shakes is a well-thought-out strategic step aimed at:
• diversifying Mokate’s portfolio with products attractive to children and teenagers,
• strengthening the brand’s position in the category of instant drinks with added value (RTD), and
• increasing brand recognition and engagement among new consumer groups.
Kaboom Shake is not just a product – it is a concept that combines the world of entertainment, a diverse approach to snacks and multisensory experiences.
Kaboom Shake by Mokate – when flavour meets fun!
Now available at select retailers, this is an explosive hit that’s hard to miss.
